Augmented Reality for Financial Literacy: An Innovative Approach to Immersive Customer Education.
Business Correspondents (BCs) in India face challenges in learning about new financial products and services, particularly in the remote areas of the country where training sessions may not be easily accessible. Augmented reality (AR) offers a promising solution to this issue by providing an immersive, interactive experience that keeps users engaged with training applications for longer periods and through gamification. Research has demonstrated the effectiveness of AR-based training in increasing motivation, attention, confidence, satisfaction, and learning performance. Despite its potential, AR has seen limited usage in financial education, particularly in contrast to its growing adoption in sectors such as healthcare and agriculture.
Photo credit - efmdglobal.org